FoodFocus team member Alfons Weersink recorded a podcast about his new paper. The paper suggests that farmers don't always only consider profit maximization when considering the adoption of new technology.
The podcast is worth a listen and provides insight into the process of technology adoption.
Please follow this link to listen;
The podcast can also be accessed on the soundcloud platform.
Recommended citation format: von Massow, M. "New Podcast Episode: Limits to Profit Maximization as a Guide to Behavior Change". Food Focus Guelph (78), Department of Food, Agricultural and Resource Economics, University of Guelph, April 1st, 2020.
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