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Mike von Massow

Aug 20, 20203 min read

A Blog on KFC? Meet the New Meat

If you had told me that I would be writing a post about KFC at some point I would have laughed, but here we are. KFC is getting a lot of...

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An Integrated Beef Market Offers Protection from Plant Closures

Mike von Massow

May 11, 20204 min read

An Integrated Beef Market Offers Protection from Plant Closures

Post by Brendan McDougall As scary as COVID-19 is, the potential for secondary consequences such as wide-scale food shortages are equally...

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Mike von Massow

Apr 30, 20201 min read

No meat shortages expected in Canada

This news article was originally posted on the University of Guelph's news page on April 20th, 2020 and can be found here. Although...

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Mike von Massow

Dec 31, 20193 min read

Reflecting on Past Trends Reports

The Food Focus team generates an annual Food Trends Report to highlight key factors that will be front and center in the food discourse...

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Is the “Meat” and “Milk” Battle Worth Fighting?

Mike von Massow

Dec 13, 20192 min read

Is the “Meat” and “Milk” Battle Worth Fighting?

There has been considerable debate about using the words “meat” or “milk” to describe plant-based alternatives. The battle has spread...

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China and trade: easy to criticize but not much Canada can do

Mike von Massow

Jul 5, 20192 min read

China and trade: easy to criticize but not much Canada can do

China continues to put up new barriers to trade for Canadian food products. Each action is built on the pretence of a technical issue,...

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My Vegan Mistake – misunderstanding a label

Mike von Massow

Apr 4, 20193 min read

My Vegan Mistake – misunderstanding a label

We recently wrote an article titled “Meat Demand is changing but its not because of the vegans.”. Our primary point was that there are...

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Meat consumption is changing but it’s not because of vegans

Mike von Massow

Mar 13, 20194 min read

Meat consumption is changing but it’s not because of vegans

A piece that my colleagues Alfons Weersink, Molly Gallant and I published in the conversation.com on March 11th, 2019. Meat consumption...

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Vegan virtue signalling complicates trend interpretation

Mike von Massow

Mar 4, 20192 min read

Vegan virtue signalling complicates trend interpretation

Vegans and vegetarians have been getting considerable attention. The move to increasingly plant-based diets was reinforced by the newly...

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Mike von Massow

Jan 15, 20184 min read

Meat tax will not significantly lower emissions and might just prevent reductions

This is a piece that I wrote with my colleague John Cranfield in the Conversation. Published on January 14th, 2018. Will taxing meat...

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Mike von Massow

Jan 4, 20184 min read

Less Meat, More Choice: A look at key food issues in 2018

A piece from the Conversation Canada that I co-authored with colleagues Alfons Weersink and Bruce McAdams. Published on January 3rd,...

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RELATED PROJECTS

Considering the complexity of food, it is no surprise that conversations about it can be broad and diverse. In order to better understand how people think about food, Mike is involved in several projects. Learn more about each project below.

UNIVERSITY OF GUELPH SUSTAINABLE RESTAURANT PROJECT

Our team is a group of students, faculty and community partners that are committed to working towards a more sustainable future for the restaurant industry. Every year we hold a forum, bringing prominent speakers to the University of Guelph to discuss issues in the Canadian Restaurant Industry.

Learn More

foodFOCUS

Discuss, Challenge, Learn.

BLOG

Keep up with the conversation here.

A Blog on KFC? Meet the New Meat

An Integrated Beef Market Offers Protection from Plant Closures

No meat shortages expected in Canada

Reflecting on Past Trends Reports

Is the “Meat” and “Milk” Battle Worth Fighting?

China and trade: easy to criticize but not much Canada can do

My Vegan Mistake – misunderstanding a label

Meat consumption is changing but it’s not because of vegans

Vegan virtue signalling complicates trend interpretation

Meat tax will not significantly lower emissions and might just prevent reductions

Less Meat, More Choice: A look at key food issues in 2018

RELATED PROJECTS

Considering the complexity of food, it is no surprise that conversations about it can be broad and diverse. In order to better understand how people think about food, Mike is involved in several projects. Learn more about each project below.

UNIVERSITY OF GUELPH SUSTAINABLE RESTAURANT PROJECT