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A Blog on KFC? Meet the New Meat
If you had told me that I would be writing a post about KFC at some point I would have laughed, but here we are. KFC is getting a lot of...
Mike von Massow
Aug 20, 20203 min read
1 comment


An Integrated Beef Market Offers Protection from Plant Closures
Post by Brendan McDougall As scary as COVID-19 is, the potential for secondary consequences such as wide-scale food shortages are equally...
Mike von Massow
May 11, 20204 min read
0 comments


No meat shortages expected in Canada
This news article was originally posted on the University of Guelph's news page on April 20th, 2020 and can be found here. Although...
Mike von Massow
Apr 30, 20201 min read
0 comments


Reflecting on Past Trends Reports
The Food Focus team generates an annual Food Trends Report to highlight key factors that will be front and center in the food discourse...
Mike von Massow
Dec 31, 20193 min read
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Is the “Meat” and “Milk” Battle Worth Fighting?
There has been considerable debate about using the words “meat” or “milk” to describe plant-based alternatives. The battle has spread...
Mike von Massow
Dec 13, 20192 min read
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China and trade: easy to criticize but not much Canada can do
China continues to put up new barriers to trade for Canadian food products. Each action is built on the pretence of a technical issue,...
Mike von Massow
Jul 5, 20192 min read
1 comment


My Vegan Mistake – misunderstanding a label
We recently wrote an article titled “Meat Demand is changing but its not because of the vegans.”. Our primary point was that there are...
Mike von Massow
Apr 4, 20193 min read
1 comment


Meat consumption is changing but it’s not because of vegans
A piece that my colleagues Alfons Weersink, Molly Gallant and I published in the conversation.com on March 11th, 2019. Meat consumption...
Mike von Massow
Mar 13, 20194 min read
0 comments


Vegan virtue signalling complicates trend interpretation
Vegans and vegetarians have been getting considerable attention. The move to increasingly plant-based diets was reinforced by the newly...
Mike von Massow
Mar 4, 20192 min read
0 comments
Meat tax will not significantly lower emissions and might just prevent reductions
This is a piece that I wrote with my colleague John Cranfield in the Conversation. Published on January 14th, 2018. Will taxing meat...
Mike von Massow
Jan 15, 20184 min read
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Less Meat, More Choice: A look at key food issues in 2018
A piece from the Conversation Canada that I co-authored with colleagues Alfons Weersink and Bruce McAdams. Published on January 3rd,...
Mike von Massow
Jan 4, 20184 min read
0 comments
RELATED PROJECTS
Considering the complexity of food, it is no surprise that conversations about it can be broad and diverse. In order to better understand how people think about food, Mike is involved in several projects. Learn more about each project below.

UNIVERSITY OF GUELPH SUSTAINABLE RESTAURANT PROJECT
Our team is a group of students, faculty and community partners that are committed to working towards a more sustainable future for the restaurant industry. Every year we hold a forum, bringing prominent speakers to the University of Guelph to discuss issues in the Canadian Restaurant Industry.
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